Adidas SustainableSkate
Adidas SustainableSkate
Duration: 2 Weeks
Project: Collaboration with Adidas Creator Lab
Prompt :
WITH THE FOCUS OF SUSTAINABILITY CHANGING THE CONSUMERS EXPECTATIONS OF THE SPORTSWEAR INDUSTRY, FROM A FINANCIAL LENS WHAT CAN ADIDAS DO TO MAKE THIS A COMPETITIVE ADVANTAGE FOR THE BRAND?
Initial Research
Focused on sustainable skate wear
Look into real world wear-and-tear of skate footwear
Initial Sketches
Further iteration
on sole and upper construction
