‘RAF’ Lyric Study

Project: Letterform/Lyric Study

Origin

Stemming from ASAP MOB and front man ASAP Rocky, The song elaborates on the rap culture and the cult power of such influential designs such as Raf Simons. Raf Simons has been able show embodiment of hip hop and fashion. Fusing both worlds into one piece of narration and art.

Clothing

Inspiration for the album cover and aesthetic of the song is prominent in Raf Simons line of work.

Quick mock-up of the dress shirt of choice. Inspiration coming from the Fall/Winter 2017 collection.

Continued into laying out where each stencil will go onto the dress shirt.